Sales Pursuit Lead

Bedfordview, Gauteng, South Africa

Full Time

Revenue Operations

Experienced

Sales Pursuit Lead

Purpose of the role:

The purpose of the Sales Pursuit Lead is to convert developed opportunities into structured, disciplined pursuits that maximise conversion probability while protecting commercial integrity, margin, and delivery certainty. They should provide a consistent and repeatable pursuit framework that enables effective execution across both strategic, complex opportunities and standard, repeatable solutions, without reliance on individual-driven approaches ensuring that opportunities are appropriately developed prior to pursuit activation, with clear client understanding, defined scope, and aligned commercial intent.

To enable scalable revenue growth by embedding disciplined pursuit strategy, governance, and cross-functional alignment across Business Development, Sales, Sales Engineering, Proposals, and Estimation.

Key Responsibilities:

Opportunity Intake & Deal Readiness

Own the development of opportunities within the Sales team to ensure they are sufficiently understood, positioned, and ready for pursuit
Ensure opportunities are progressed beyond transactional engagement through clear client understanding and ongoing engagement
Determine when Business Development involvement is required based on complexity and strategic context

Pursuit Strategy & Conversion

Define and lead the pursuit strategy for each opportunity
Align stakeholders on win approach, differentiation, and positioning
Own conversion outcomes across all pursuits

Commercial Ownership & Margin Protection

Own the commercial approach for each pursuit
Ensure alignment between value, pricing, and client expectations
Maintain margin integrity and prevent unnecessary discounting

Cross-Functional Coordination

Coordinate Sales, Sales Engineering, Proposals, and Estimation
Ensure alignment between commercial intent, technical solution, and pricing inputs

Governance & Decision Discipline

Co-own bid / no-bid decisions within Sales
Ensure adherence to governance processes and escalation of key risks
Maintain clear, deliberate decision-making across pursuits

Pipeline & client Engagement Discipline

Own accuracy and progression of the pursuit pipeline within CRM
Ensure ageing opportunities are actively progressed through client engagement led by the Sales relationship owner

Proposal & Close Readiness

Ensure opportunities are fully prepared prior to proposal development
Own readiness for negotiation, commercial positioning, and close
Ensure continuity of client engagement through to close

Repeatable & Continuous Improvement

Embed consistent pursuit practices within the Sales team
Improve deal quality, conversion effectiveness, and commercial discipline

Minimum Requirements:

Relevant tertiary qualification in Chemical, Metallurgical or Mechanical Engineering
5-10 years progressive experience in external sales
Experience in sales of equipment to the mining and petro-chemical industries
Experience working with a CRM system
Experience evaluating RFQs and working with tenders and proposals
Demonstrated ability to canvas and engage with new clients, build relationships, and convert leads into revenue

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Sales Pursuit Lead

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